Published: 30 May 2024
The transition to a software-defined centralized architecture in autonomous vehicles creates risk, with memory supply challenges for product leaders. A seamless CX transition between smartphones, PCs and vehicles is required to avoid product recalls at worst and mistimed product launches at best.
The memory and storage bill of materials (BOM) cost for Level 2 (L2) autonomous vehicles will double in 2025 from 2023 levels to more than $100 as gigabyte content increases in vehicles.
Vehicles will face a longer time to market as price and availability of leading-edge graphics double data rate (GDDR) and low power (LP) DRAM for high-end digital cockpit and in-vehicle infotainment (IVI) systemswill lead to longer wait times for select top vehicle variants.
Software-defined vehicles will necessitate modular and scalable system design from OEMs with provisions to upgrade memory and storage.
Thirty-five percent of new vehicles sold will have
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