Published: 07 October 2024
The road to product sustainability starts from a strategic commitment to make sustainability an integral part of product management. This research provides chief product officers with insights on how the world’s largest tech companies incorporate sustainability into product planning and strategy.
What sustainability means in product management differs by the nature of the company’s business, so any plan to improve sustainability performance must start from defining that meaning.
Incorporating sustainability into concrete and far-reaching product decisions calls for formalized prioritization methods, supported by an adequate level of sustainability expertise.
Transforming the company’s approach to product sustainability requires a lot of change — and achieving such change is often held back by various organizational and cultural barriers.
Sustainability causes conflicting demands for product strategy and, ultimately, the only way to resolve them is to determine how much product sustainability is strategically desirable, when
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