Digitalization has created more pressure on an already stressed talent pool as companies in all industries compete for talent with digital skills. Those who cannot stand up to competition face talent shortages that will limit business growth, as well as employee engagement and retention. 


Companies that cannot effectively compete for digital talent often face four common barriers:

  • Static brand attributes
  • Changes in prospect behavior
  • Overly specific hiring demands
  • Lack of supply

Businesses that adopt a labor-market-centric view to sourcing talent with digital skills are far better placed to compete for local and global talent through a proactive, analytics-based approach to recruitment.