Gartner Expert

Adrian Lee

Sr Director Analyst

Adrian Lee focuses on providing go-to-market advice and market guidance on conversational platforms, apps and digital business ecosystems. Mr. Lee advises tech product management leaders and stakeholders on how to deploy natural language processing, product marketing and e-commerce platforms to drive profitable revenue growth. He supports product management teams throughout the entire life cycle on how to create best-of-breed user experiences.

Previous experience

Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.

Professional background

Lazada Group

VP, Regional Head of Brand Partnerships

Samsung Electronics, Pan-Africa

Strategic Marketing Manager

Nokia Sub-Sahara Africa

Head of Marketing

Areas of coverage

Product Strategy and Launch for Tech CEOs

Product Introduction

Product Messaging and Differentiation

Product Promotion and Awareness

Product Marketing Leadership


B.A., Second Upper Honors, Communication Studies, Nanyang Technological University

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Top Issues That I Help Clients Address

1Go-to-market and product launch strategy for software services and content

2Conversational platforms, chatbots and virtual assistants

3Digital commerce, online marketplaces and brand partnership planning

4Go-to-market and product strategy for SaaS providers

5IoT related to connected appliances and devices