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Gartner Expert
Adrian Lee
VP Analyst
Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and SME technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.
His role-based research dials into product management and marketing leaders to deploy best-in-class customer experience, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.
Previous experience
Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.
Professional background
Lazada Group
VP, Regional Head of Brand Partnerships
Samsung Electronics, Pan-Africa
Strategic Marketing Manager
Nokia Sub-Sahara Africa
Head of Marketing
Areas of coverage
Product and Services Strategy for Tech CEOs
Product/Service Design and Creation
Product/Service Introduction and Delivery
Messaging and Differentiation
Foundations of Product Introduction
Education
B.A., Second Upper Honors, Communication Studies, Nanyang Technological University
Top Issues That I Help Clients Address
1Go-to-market, customer experience and product launch for technology and service providers
2Conversational platforms, machine translation, chatbots and virtual assistants
3Customer Experience management for Tech Product Managers, CX
4Go-to-market and product strategy for SaaS providers
5Metaverse