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Gartner Expert
John Santoro
VP Analyst
John Santoro is a Vice President Analyst in Gartner's High Tech research practice. He helps product managers with product pricing (particularly with the addition of AI and AI agents) and services pricing (particularly the effect of AI on service delivery). He also helps clients with API and MCP product access (having co-authored the API Management MQ for seven years), AI and API gateways, and marketplaces.
Previous experience
Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.
Professional background
IBM, Senior Competitive Solutions Architect, 18 years
Planetworks/Tangent International, Chief Architect, Consultant, 7 years
Andersen Consulting, Senior Consultant, 2 years
Areas of coverage
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Software Engineering Technologies and AI Solutions
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Profitable Tech Services Leadership
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Product Strategy Development
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Product Strategy for AI Vendors
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Winning in Tech Markets
Education
B.S., Massachusetts Institute of Technology
Eta Kappa Nu (Electrical Engineering Honor Society)
Top Issues That I Help Clients Address
AI services pricing
Product pricing
API pricing, API products, and API management
AI agent pricing and GenAI pricing
marketplaces