John Santoro is a Senior Director Analyst in Gartner's Technology and Service Provider research practice. In this role, Mr. Santoro explores emerging technologies and trends that will shape our future. Tech CEOs, General Managers, Product Managers, and Product Marketers can benefit from his high-value research and indispensable advice about the impact these technologies and trends will have on their products, services, ecosystems, and roadmaps.
He helps both TSP and ITL clients with implementing application ecosystems, productizing data, and transitioning to and pricing SaaS solutions. He advises clients on the implementation of APIs, including API pricing, API management, and microservices. With fifteen years of experience in performing technical competitive analysis, he also can advise clients how to identify, evaluate and respond to competitors.
Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.
Senior Competitive Solutions Architect
Chief Architect, Consultant
Product Strategy and Launch for Tech CEOs
Product Portfolio Vision and Strategy
Emerging Technologies and Trends Impact on Products and Services
B.S., Massachusetts Institute of Technology
Eta Kappa Nu (Electrical Engineering Honor Society)
1Evolution of emerging technologies and their impact on markets and ecosystems
2Applying emerging technology research into tech provider product roadmap planning
3Factoring emerging technologies into tech provider product portfolio planning
4API management and API pricing
5Transitioning to SaaS (end users and providers), SaaS pricing