Gartner Expert

John Santoro

Sr Director Analyst

John Santoro is a Senior Director Analyst in Gartner's Product Management research practice. He helps technology and service provider product managers with marketplace and ecosystem strategy, product pricing, productizing data, and transitioning to SaaS solutions. He advises clients on the implementation and productization of APIs, including API pricing and API management. He also works with buyers of technology on these topics.

Previous experience

Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.

Professional background


Senior Competitive Solutions Architect

Planetworks/Tangent International

Chief Architect, Consultant

Andersen Consulting

Senior Consultant

Areas of coverage

Product/Service Organization and Leadership

Product/Service Discovery and Validation

Product/Service Design and Creation

Product/Service Introduction and Delivery

Product/Service Evolution and Management


B.S., Massachusetts Institute of Technology

Eta Kappa Nu (Electrical Engineering Honor Society)

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Top Issues That I Help Clients Address

1Creating and participating in partner ecosystems and marketplaces

2Product pricing

3API pricing and API products

4API management and design

5Transitioning to SaaS (end users and providers)