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Gartner Expert
John Santoro
Sr Director Analyst
John Santoro is a Senior Director Analyst in Gartner's Emerging Technology and Trends research practice. Tech CEOs, General Managers, Product Managers, and Product Marketers can benefit from his high-value research and indispensable advice about the impact these technologies and trends will have on their products, services, ecosystems, and roadmaps.
He helps both TSP and ITL clients with implementing digital ecosystems and marketplaces, product pricing, productizing data, and transitioning to SaaS solutions. He advises clients on the implementation of APIs, including API pricing, API management, and microservices. With fifteen years of experience in performing technical competitive analysis, he also can advise clients how to identify, evaluate and respond to competitors.
Previous experience
Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.
Professional background
IBM
Senior Competitive Solutions Architect
Planetworks/Tangent International
Chief Architect, Consultant
Andersen Consulting
Senior Consultant
Areas of coverage
Product Strategy and Launch for Tech CEOs
Product Planning
Product Development
Strategize Long-Term Growth
Emerging Technologies and Trends Impact on Products and Services
Education
B.S., Massachusetts Institute of Technology
Eta Kappa Nu (Electrical Engineering Honor Society)
Top Issues That I Help Clients Address
1Creating and participating in digital ecosystems and marketplaces
2Applying emerging technology research into tech provider product roadmap planning
3API pricing and product pricing
4API management and design
5Transitioning to SaaS (end users and providers)