Gartner Expert

John Santoro

Sr Director Analyst

John Santoro is a Senior Director Analyst in Gartner's Emerging Technology and Trends research practice. Tech CEOs, General Managers, Product Managers, and Product Marketers can benefit from his high-value research and indispensable advice about the impact these technologies and trends will have on their products, services, ecosystems, and roadmaps.

He helps both TSP and ITL clients with implementing digital ecosystems and marketplaces, product pricing, productizing data, and transitioning to SaaS solutions. He advises clients on the implementation of APIs, including API pricing, API management, and microservices. With fifteen years of experience in performing technical competitive analysis, he also can advise clients how to identify, evaluate and respond to competitors.

Previous experience

Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.

Professional background


Senior Competitive Solutions Architect

Planetworks/Tangent International

Chief Architect, Consultant

Andersen Consulting

Senior Consultant

Areas of coverage

Product Strategy and Launch for Tech CEOs

Product Planning

Product Development

Strategize Long-Term Growth

Emerging Technologies and Trends Impact on Products and Services


B.S., Massachusetts Institute of Technology

Eta Kappa Nu (Electrical Engineering Honor Society)

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Top Issues That I Help Clients Address

1Creating and participating in digital ecosystems and marketplaces

2Applying emerging technology research into tech provider product roadmap planning

3API pricing and product pricing

4API management and design

5Transitioning to SaaS (end users and providers)