Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2019

New-product failure rates are estimated at between 42% and 80%.

Analysts: George Brocklehurst, Christine Tenneson, Dane Anderson, April Adams, Jeff Chamberlain, John Santoro, Eric Trenk, Laurie Wurster

Product success is grounded in a deep understanding of customers’ business needs and objectives, coupled with an understanding of the possibilities of technology — in particular, the possibilities presented by emerging technologies.

With primary research and guidance based on best practices, Gartner can help you navigate product strategy and launch challenges faced throughout the progressing stages of product maturity. 

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