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Gartner Expert
Kelsie Marian
Sr Director Analyst
I advise retail CIOs on the intersection of workforce transformation, AI, store operations, and technology strategy. My research focuses on helping retailers navigate the future of work by reimagining the role of the store associate, evaluating emerging technologies, and designing operating models that leverage the strengths of both people and AI. My areas of expertise include human-AI collaboration, frontline employee experience, workforce management, unified commerce, POS store technology, and the future of retail work.
Previous experience
Prior to Gartner, I held leadership positions in market research, analytics, and business intelligence, leading initiatives focused on customer insights, CRM and data-driven decision making. My background continues to inform my advisory work today, providing a practical perspective on how retailers can translate technology, data, and trends into measurable business value.
Professional background
NewsBank, Marketing Analytics Manager, 3 years
Naples News Media Group, Research Manager, 3 years
Education
M.S., Predictive Analytics, Northwestern University
B.B.A., Marketing, With Honors, Georgia College and State University
Top Issues That I Help Clients Address
AI Workforce Transformation
Frontline Workforce Management (WFM) and associate experience
Store associate/In-store AI implementation and agentic workflows
Future-proofing the store experience
Modernizing POS via Unified Commerce Platforms