Gartner Research

Digital-Outcome-Driven Metrics for Unified Retail Commerce

Establish a framework for linking business and technology outcomes

Analyst(s): Kelsie Marian, Hanna Karki

Many executives struggle to measure and articulate the quantifiable value aspects of their technology investments. In order to establish a clear “line of sight” between technology and institutional (“business”) outcomes, executives need to build a structured metrics library.

Establishing a structured framework of outcome-driven metrics is essential for executive leaders to create KPIs that reach a quantifiable mission value for technology investments. In this research, we provide both fundamental and inspirational metrics for increasing the value of IT investments.

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