Mark Paine is a Research Director within the Product Marketer team (Cross-Market/Product sub-team). His focus is route to market selection, global and regional channel strategy, channel programs, through and to partner marketing, partner ecosystems and channel sales enablement.
From 1992 through 2010, Mr. Paine carried out a variety of channel sales roles within Microsoft, including managing some of the largest U.K. channel partners before leading Partner Strategy and Programs for the Western European region. Responsibilities included driving Western European partner enablement, retention and recruitment across the 12 European countries, as well as developing advanced capacity planning methods to forecast channel requirements to meet regional business development objectives.
Prior to joining Gartner in 2013, Mr. Paine fulfilled a number of advisory and consulting roles for channel businesses within the Unified Communication, Business Intelligence and Systems Integrator sectors and was also Account Director at a sales and marketing consulting services company, assisting the channel to grow sales, increase market share and build new services.
Before his years in Microsoft, he worked at Olivetti and Marconi (part of GEC) in product marketing and IT implementation, respectively.
Partner Strategy and Programs Director - Western Europe
Customer Acquisition for Tech CEOs
Messaging and Differentiation
Technology Market Essentials
Technology Marketing Effectiveness
Bachelor of Science, Nautical Studies, With Honors
1Building or optimizing channel partner programs
2Route to market assessment
3Partner marketing approaches and strategies
4Creating a compelling proposition to recruit partners
5Building partner ecosystems