Gartner Expert

Rene Buest

Sr Director Analyst

Rene Buest is a Senior Director, Analyst in Gartner's Technology and Services Provider (T&SP) organization. His primary research coverage is the broader cloud services market. He mainly covers cloud IT services, cloud professional services, cloud managed services, cloud computing, cloud IaaS, infrastructure services, digital operations and digital business. Mr. Buest advisory services assist technology and service provider leaders of cloud providers and IT services providers with portfolio and marketing strategies to find the right product/ market fit and positioning in the market. He brings over 20 years of experience for business development, go-to-market strategies and technology marketing.

Previous experience

Prior to joining Gartner, Mr. Buest served as a Director of Technology Research at Arago. In this role, he was responsible for market research, market intelligence, analyst relations and technology evangelism within the intelligent automation market. Prior to this role, his experience included 3 years at Crisp Research, where he served as a Senior Analyst and the Cloud Practice Lead. While at Crisp, he was in charge of directing research agenda for cloud computing, IT infrastructure, IT platforms and Internet of Things. His experience also included go-to-market strategies, business development, competitor analysis and competitive strategies.

Professional background


Director of Technology Research

Crisp Research

Senior Analyst and Cloud Practice Lead

New Age Disruption

Founder and Principal Analyst

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Demand Generation

Emerging Technologies and Trends Impact on Products and Services

Tech Buying Behavior


M.S., IT Management and Information Systems

Diploma in Computer Engineering

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Top Issues That I Help Clients Address

1Find growth opportunities as a cloud services provider

2Exploit emerging technologies and strategies for internal and external digitization initiatives

3Develop a compelling cloud services strategy and roadmap

4Identify the right product/ market fit in the cloud market

5Build and market cloud-based offerings that resonate with buyers