Gartner Tech and Service Providers Expert

Rene Buest

Sr Director Analyst

Rene Buest is a Senior Director, Analyst in Gartner's Technology and Services Provider (T&SP) organization. His primary research coverage is infrastructure services and digital operations with a focus on professional services, managed services, cloud computing and digital business. Mr. Buest advisory services assist technology and service provider clients with product portfolio and marketing strategies to find the right product/ market fit and positioning in the market. He brings over 20 years of experience for business development, go-to-market strategies and technology marketing. Based on this, he helps to create messaging and stories that resonate with buyers and supports with best practices for digital channel and content strategies.

Previous experience

Prior to joining Gartner, Mr. Buest served as a Director of Technology Research at Arago. In this role, he was responsible for market research, market intelligence, analyst relations and technology evangelism within the intelligent automation market. Prior to this role, his experience included 3 years at Crisp Research, where he served as a Senior Analyst and the Cloud Practice Lead. While at Crisp, he was in charge of directing research agenda for cloud computing, IT infrastructure, IT platforms and Internet of Things. His experience also included go-to-market strategies, business development, competitor analysis and competitive strategies.

Professional background


Director of Technology Research

Crisp Research

Senior Analyst and Cloud Practice Lead

New Age Disruption

Founder and Principal Analyst

Areas of coverage

Product Strategy and Launch for Tech CEOs

Customer Acquisition for Tech CEOs

Messaging and Differentiation

Demand Generation

Portfolio Growth, Vision and Strategy


M.S., IT Management and Information Systems

Diploma in Computer Engineering

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Top Issues That I Help Clients Address

1Find growth opportunities by leveraging digital operations

2Exploit emerging technologies for internal and external digital initiatives

3Create messaging and stories that resonate with buyers

4Build digital channel and content strategies to aid customer acquisition

5Develop a compelling product strategy and roadmap