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Gartner Expert
Rene Buest
Sr Director Analyst
Rene Buest is a Senior Director, Analyst in Gartner's Technology and Services Provider (T&SP) organization. His primary research coverage is the broader cloud services market. He mainly covers cloud IT services, cloud professional services, cloud managed services, cloud computing, cloud IaaS, infrastructure services, digital operations and digital business. Mr. Buest advisory services assist technology and service provider leaders of cloud providers and IT services providers with portfolio and marketing strategies to find the right product/ market fit and positioning in the market. He brings over 20 years of experience for business development, go-to-market strategies and technology marketing.
Previous experience
Prior to joining Gartner, Mr. Buest served as a Director of Technology Research at Arago. In this role, he was responsible for market research, market intelligence, analyst relations and technology evangelism within the intelligent automation market. Prior to this role, his experience included 3 years at Crisp Research, where he served as a Senior Analyst and the Cloud Practice Lead. While at Crisp, he was in charge of directing research agenda for cloud computing, IT infrastructure, IT platforms and Internet of Things. His experience also included go-to-market strategies, business development, competitor analysis and competitive strategies.
Professional background
Arago
Director of Technology Research
Crisp Research
Senior Analyst and Cloud Practice Lead
New Age Disruption
Founder and Principal Analyst
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Emerging Technologies and Trends Impact on Products and Services
Tech Buying Behavior
Education
M.S., IT Management and Information Systems
Diploma in Computer Engineering
Top Issues That I Help Clients Address
1Find growth opportunities as a cloud services provider
2Exploit emerging technologies and strategies for internal and external digitization initiatives
3Develop a compelling cloud services strategy and roadmap
4Identify the right product/ market fit in the cloud market
5Build and market cloud-based offerings that resonate with buyers