One of the biggest barriers to executing on digital strategy is inappropriate funding for digital investments, which results in organizations being slow to dedicate resources towards supporting key digital initiatives.
Our ‘CFO Guide to Funding Digital Investments’ reveals four ways that CFOs can shift to a product-based funding model to ensure that their digital investments are fully funded and can achieve desired business outcomes.
Download the guide to learn how CFOs can maximize the impact of digital investments by:
- Linking product funding targets to digital optimization and transformation priorities
- Relaxing business case reviews to account for uncertainty around digital investments
- Adapting scorecards and metrics to capture value from digital investments
- Transitioning to a product funding model aligned to digital objectives