With 2019 profitability forecasts down and economic uncertainty on rise, it’s easy to understand why many firms are scaling back growth investments or considering cost-cutting initiatives.
However, Gartner's research is clear: the best companies accelerate their growth during periods of uncertainty. Finance leaders play a critical role in leading their firms to success during economic headwinds, by focusing on:
- Protecting the business’ strategic focus
- Enabling a fast response to emerging opportunities and risks
- Equipping the business to navigate times of uncertainty effectively
Download the "Winning in the Turns" e-book to understand how your finance team can position the business to outperform the competition in the months ahead.