Marketing and Communications

Gartner Glossary

Customer Centricity

Customer centricity is the ability of people in an organization to understand customers' situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy.

Related Terms

Email Marketing

Marketing Channel

Marketing Operations

Marketing Technology

Mobile Marketing

Omnichannel

Search Engine Optimization (SEO)

Social Media Analytics

Social Media Marketing

Email Marketing

Marketing Channel

Marketing Operations

Marketing Technology

Mobile Marketing

Omnichannel

Search Engine Optimization (SEO)

Social Media Analytics

Social Media Marketing

Turn your prospects into loyal customers

Develop an effective CX strategy to build sustainable customer relationships

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