Leveraging Competitive Intelligence to Drive Business Value


The Value of Gartner Event Sponsorship

Operating in a competitive telecommunications market against large competitors, VoicePlus needed strategic advice in areas such as competitive analysis and benchmarking. Using Gartner research and expert advisors, the client was able to make the right operational and strategic decisions that helped the company improve its value proposition. 

Mission-critical priority

The CEO was looking for guidance in multiple areas, including managing and recruiting staff and implementing AI. In addition, he wanted to understand the organization’s value proposition in relation to its competition.

How Gartner helped

Gartner benchmarks and resources helped the client improve staff management, develop an AI strategy and make the right strategic decisions to gain an advantage in a highly competitive marketplace. Additionally, the client leveraged one-on-one interactions with a Gartner analyst to gain valuable intelligence on its competitors’ products.

Mission accomplished

With Gartner's help, the client: 

  • Implemented the right strategic and operational decisions to improve its value proposition.
  • Gained a better understanding of AI and developed an implementation strategy.
  • Improved staff management and recruitment. 


Approx. A$20 Million

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Achieve your mission-critical priorities with Gartner for Tech CEOs

My competitors are very large, multinational corporations with huge resources. Being a Gartner client gave me access to information and resources which I normally wouldn’t have.

Marco Giffany

CEO, VoicePlus

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