Expert: Roberta Cozza
Expert: Roberta Cozza
Product introduction and delivery is the set of cross-functional activities that support the launch of products and services. Increased release frequency requires that product managers work with stakeholders to create flexible pricing, value communication, and launch and go-to-market strategies.
While the product or offering manager may not be responsible for all aspects of product delivery, success depends heavily on setting up a successful product launch and delivery strategy, effective pricing and packaging strategies, effective external partnerships, and successful collaboration with marketing and sales.
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