Yamaha Motor Co. aims to be a “Kando*-creating company,” and provides people around the world with new excitement and richer lives in areas such as land mobility, marine craft and robotics. Recently, its core business of mobility has been undergoing a major transformation as it pushes toward carbon neutrality and vehicle electrification to serve customers with more diverse values. Against this backdrop, Yamaha has undertaken digital transformation through three initiatives: “Reform Management Platforms,” “Strengthen the Present” to be more competitive and “Create the Future” by connecting with new customers.
*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.
