As the COVID-19 crisis evolves by the day, CMOs and marketing leaders need insights and plans to ensure they are quickly taking the right actions for their organizations, employees, shareholders and themselves.
Gartner is uniquely positioned to help CMOs stay ahead during unprecedented times by providing up-to-date insight and strategic recommendations into COVID-19’s impact on budget, brand, customer sentiment, marketing organization structure and much more.
As the COVID-19 crisis evolves by the day, consumers' concerns about the coronavirus must be understood in the context of existing trends around security and safety. Download our latest report to become familiar with the latest marketing trends.
As economic conditions and customer behavior shifts, CMOs must focus on optimizing budgets and investments across marketing programs. Use the Gartner cost optimization matrix to achieve budget savings that drive sustainable ROI.
Marketers can learn from the COVID-19 experiences and approach of brands operating in China. Learn how brands can reprioritize digital investments and reconsider brand and product positioning.
