Two-Minute Case Study: Artificial Intelligence: Sephora’s Newest Beauty Advisor

As retailers ramp up artificial intelligence adoption to aid everything from customer service to product development, Katie Groody—senior research specialist for Beauty US at Gartner For Marketers—talks about Sephora’s use of A.I. to serve you the personalized site content you want.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts.