Marketing Fueled Buyer Enablement
The modern B2B buying journey is more complex than ever before and buyers are struggling to complete purchases without feeling regret. To increase purchasing ease, marketing leaders must connect them to the information which helps them navigate the jobs they need to complete along the buying journey. This is called buyer enablement.
The marketing-fueled buyer enablement e-book details:
- What the modern B2B buying journey looks like
- The 6 jobs that B2B buyers need to complete
- The role that information plays in buyer enablement
- How marketing can create and deploy buyer enablement to win deals