Gartner for Marketers Research

Expert Research April 23, 2019

Is Your Marketing Function Ready to Drive B2B Sales?

Marketing Fueled Buyer Enablement

The modern B2B buying journey is more complex than ever before and buyers are struggling to complete purchases without feeling regret. To increase purchasing ease, marketing leaders must connect them to the information which helps them navigate the jobs they need to complete along the buying journey. This is called buyer enablement.

The marketing-fueled buyer enablement e-book details:

  • What the modern B2B buying journey looks like
  • The 6 jobs that B2B buyers need to complete
  • The role that information plays in buyer enablement
  • How marketing can create and deploy buyer enablement to win deals

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