Gartner for Marketers Research

Insight Report August 26, 2019

B2B Manufacturing: Benchmarking B2B Website Functionality and Guided Selling

A brand’s website is the most frequently used digital channel along the entire B2B buying journey, yet the majority of B2B brands currently deliver site experiences that are inconsistent with their customer’s expectations. By underutilizing their sites, B2B manufacturers miss major opportunities to shape buyers’ purchase decisions.

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