Gartner for Marketers Research

Insight Report August 1, 2019

China: Omnichannel

As 82% of Chinese luxury consumers use a combination of online and offline channels to make purchases, brands are turning to platforms including WeChat, e-tailers and brand sites to connect to physical stores and offline promotions. The China market has emerged as the world’s omnichannel capital, becoming a global testing ground for brands’ smart store initiatives and highly sophisticated online-to-offline campaigns.

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