Gartner for Marketers Research

Expert Research April 7, 2020

Consumer Sentiment About Coronavirus (COVID-19) Crisis

Marketing leaders must understand the cultural context          into which coronavirus unfolds to drive desired consumer behavior and build consumer confidence in the brand.

As the COVID-19 crisis is evolving by the day, consumers' concerns about the coronavirus must be understood in the context of existing trends around security and safety. To navigate through this increasingly complex landscape of COVID-19, marketing leaders must adjust the tone and tactics of their marketing communications to better align with consumer expectations and fears.

Download our latest report on Consumer Sentiment About COVID-19 to become familiar with the latest marketing trends and learn:

  • What consumers are most worried about now and for the future
  • Which groups are most concerned about the evolving COVID 19 crisis
  • To what degree do the consumers' hold companies responsible for the health and well-being of consumers
  • Which specific actions consumers’ expect the companies to take

These insights will help you and your marketing organization to confidently craft marketing strategies and make informed decisions during this coronavirus-driven cultural shift.

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