Gartner Hype Cycle

Decide which technologies are crucial to future proof your business

Know what to invest in — and when

Understand what’s hype and what’s proven across the technology landscape to identify which are relevant to solve your business problems. Gartner Hype Cycles provide the overview you need to understand which technologies are expected to thrive and evolve over the next few years so you can invest wisely to serve business objectives.

How we address your top challenges

Understand which technologies and 
applications are emerging, overhyped and really ready for 
prime time — making it easier to decide which technologies 
to use or avoid. By using this tool, you'll get clear 
perspective on the “what, where and why” of existing and 
emerging digital technologies in areas such as:

  • Wearables
  • Gamification
  • Programmatic ads
  • Mobile ads
  • Virtual and augmented reality 
  • Content marketing
  • and much more!

Hype Cycle reports disclose what’s on the rise, peaking, sliding and plateauing. Specifically, our model divides technological development, deployment and usefulness into five phases as follows:

Innovation Trigger: A potential technology breakthrough kicks things off.

Peak of Inflated Expectations: Early press produces stories of success — often accompanied by scores of failures.

Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver.

Slope of Enlightenment: More instances of how the technology creates real-world benefits start to crystallize and become more widely understood.

Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.

How we help

Gartner provides the vital information that goes beyond the hype and helps with the process of making the right, informed purchasing decision, at the right time. By understanding the risks, opportunity and maturity of technology at each stage, you can decide to:

  • Adopt early
  • Wait until you further analyze cost-benefits
  • Delay investment completely until you see commercial value and demonstrated success

Whichever approach you take, Gartner Hype Cycles help you weigh your options more clearly by understanding how relevant technologies will evolve over time and arm you with the information to see beyond the hype to make the right purchasing decision at the right time.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.