CFOs face unique headwinds, including higher interest rates, talent scarcity and lagging digital transformation. These pressures threaten to weigh down enterprise growth rates in 2023 - whether we slip into a global recession or not.
Use these latest Gartner insights to improve the performance of the marketing organization and fuel enterprise growth:
- Why and how playing it safe now could erode long-term value
- Top questions your CMO peers are asking
- 6 CMO actions to retain budget and enable growth
Download your excerpt from the Gartner Recession Playbook for Marketing Leaders to learn more.