Marketing leaders are already taking steps to optimize costs; however, unique headwinds, including persistent high inflation, talent scarcity and global supply challenges further complicate today’s operating environment.
Our insights reveal 9 actions across three key areas that will position your organization to:
- Manage resources and spend strategically
- Be agile in securing talent
- Accelerate digital and technology initiatives
Download an excerpt of the Gartner Recession Playbook for Marketing Leaders to identify the actions you can take now to accelerate your competitive position during this unprecedented triple-squeeze.