Culture and focus are changing and product managers are becoming solution owners, deeply involved in all steps of planning, developing, introducing and owning products through their life cycles.
Culture and focus are changing and product managers are becoming solution owners, deeply involved in all steps of planning, developing, introducing and owning products through their life cycles.
Without efficient organizational structures, strong teams and leaders, suitable toolkits, the right culture and good communications, activities within each phase of the product life cycle will remain challenging for any technology product manager.
Product leadership is about managing and orchestrating product management functions.
It is essential that product managers be equipped with skills and scalable approaches to adapt to the evolution of their role and teams and to respond to faster changes in technology and customer expectations.
Discover how to effectively adapt and grow your role to keep your businesses competitive and exploit ongoing market transformations.