Product Planning

Develop product plans and strategies based on best practices and insights for assessing your customers’ needs, market trends and competitive positions

Product Planning Primer for 2022

Product planning is the first key step in the development of a product and plans must be revisited throughout the life of the offering.

Disruptive technologies, new competitors and fast-changing customer expectations increase the challenge for product managers developing plans to achieve and sustain success. 

Discover how to develop product plans and strategies based on best practices for assessing your customers’ needs, market trends and competitive positions.

Complete the form to get your free copy

Download the Research

Discover how to create compelling product and service strategies

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Results-driven product planning strategy

    Disruptive technologies, new competitors and fast-changing customer expectations leave technology product management leaders little margin for error. Successful product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.

    Create product planning strategies for success

    Product planning is the first step in the product management process. It's critical for product managers to spend the time in the planning stage and go into enough depth to make sure they are set up for success.

    Gartner webinars for tech & service providers

    Actionable insights and expert guidance to make critical decisions and accelerate growth