Product Planning

Product planning is the first key step in the development of a product and plans must be revisited throughout the life of the offering.

Disruptive technologies, new competitors and fast-changing customer expectations increase the challenge for product managers developing plans to achieve and sustain success. 

Discover how to develop product plans and strategies based on best practices for assessing your customers’ needs, market trends and competitive positions.

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Disruptive technologies, new competitors and fast-changing customer expectations leave technology product management leaders little margin for error. Successful product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.

Create product planning strategies for success

Product planning is the first step in the product management process. It's critical for product managers to spend the time in the planning stage and go into enough depth to make sure they are set up for success.