Product Planning

Find insights to navigate all areas of product planning

Results-driven product planning strategy

Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Successful product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.

Create product planning strategies for success

Product planning is the first step in the product management process. It's critical for product managers to spend the time in the planning stage and go into enough depth to make sure they are set up for success.

Product Planning Primer for 2019

Product planning lays the foundation for successful product management. It establishes the basis for cross-functional teams to plan, develop and introduce products and services, and it ensures that product teams identify the appropriate target customers and markets prior to reaching the product introduction stage. 

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