Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Successful product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.
Product planning is the first step in the product management process. It's critical for product managers to spend the time in the planning stage and go into enough depth to make sure they are set up for success.
Product planning lays the foundation for successful product management. It establishes the basis for cross-functional teams to plan, develop and introduce products and services, and it ensures that product teams identify the appropriate target customers and markets prior to reaching the product introduction stage.
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