A critical challenge for product management leaders is defining the desired solution in a way that is not only useful to customers, but will also drive the most differentiated value in the market.
Product or offering managers must clearly define the solution and collaborate closely with user experience and design teams, and with engineers and developers, to ensure the solution is delivered as quickly as customers can take new updates.
To be successful, the product or offering team not only has to prioritize the right investments, but also has to deliver rapidly and efficiently.
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