... Access Research Already a Gartner client? Enterprise application leaders need to navigate the complexities of implementing SaaS enterprise applications with update cycles in mind. This document provides recommendations and strategies to mitigate risks, optimize the implementation process and maximize ...
Analyst(s): Alexander Buschek | Tomas Kienast | Tim Faith
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... Access Research Already a Gartner client? Integrated HR service management solutions drive productivity and enhance employee experience of HR services. With consistent buyer demand, many vendors from adjacent markets with varying capabilities have entered this space. HR technology leaders can use this ...
Analyst(s): Ranadip Chandra | Ron Hanscome | Eser Rizaoglu
... Technology providers offering GenAI-enabled products face unknown costs, consumption patterns and customer value. Product managers can use “AI units” to manage these unknowns while supporting GenAI value, but they will need to adjust entitlements as customer expectations and technologies evolve. Over ...
Analyst(s): John Santoro | Jo Liversidge | Hannah Decker
... Well-defined test environments are a prerequisite to delivering high-quality software using agile and DevOps practices. Application technical professionals should use this research to establish production-like environments to reduce development friction and create rapid feedback loops. Overview Proble ...
Analyst(s): Bill Holz | Aaron Harrison | Sushant Singhal
... Consumer goods leaders recognize GenAI’s opportunity and disruptive impact on their business. This research highlights how early adopters of GenAI are addressing various use cases. CG leaders can leverage this resource as a guide to generate ideas and build them into their strategic roadmap. Gartner ...
... The ABI market is a mature space facing commoditization and disruption. Hyperscalers have created formidable products at low prices, squeezing competitors. This research helps product managers of new entries and laggards leverage GenAI and new user personas to increase revenue and competitiveness. Ov ...
... Gartner’s HR practice thought leaders, Chief of Research Peter Aykens and Practice Vice President Sari Wilde, join the Talent Angle to discuss their upcoming book, The Human-Powered Enterprise, and what their findings mean for HR leaders. Overview About the Guest Gartner Recommended Reading Gartner Rese ...
Analyst(s): Caroline Ogawa | Kelly Armstrong | Alex Chertoff
... Tech products within certain markets such as cybersecurity don’t lend themselves well to self-service or free offers typically found in product-led growth go-to-market motions. Product marketers can still leverage PLG tactics to reduce friction for buyers and shorten sales cycles in these markets. Ov ...
Analyst(s): Radu Miclaus | David Yockelson | Ron Burns
... Salesforce designs personalized and proactive self-service journeys based on its analysis of customers’ needs, actions and goals. Customer service and support leaders can use the lessons from this case study to increase self-service resolution and improve the digital experience. Case Overview Problem C ...
Analyst(s): Olivia Foster | Emily Potosky | Eric Keller