Published: 29 May 2024
Technology providers offering GenAI-enabled products face unknown costs, consumption patterns and customer value. Product managers can use “AI units” to manage these unknowns while supporting GenAI value, but they will need to adjust entitlements as customer expectations and technologies evolve.
Unpredictable generative AI (GenAI) usage, value and costs jeopardize product profits and customer relationships. High token-based costs for “modelsasaservice” or high processing costs for self-managed models make unlimited access to GenAI features prohibitive.
Customers have little intuitive sense of how their user behavior affects what they must pay for GenAI capabilities, potentially reducing their adoption and eventually their customer satisfaction.
Customers’ perception of the value of GenAI-enabled features is evolving as they adjust to the hype, adapt ways of working and respond to the changing use cases for GenAI capabilities.
Manage costs, risks and value by including in product
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