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Premium Research Feb 2024
... At a time of rapid change, chief sales officers are inadvertently overburdening their teams when trying to help them succeed. CSOs must leverage new AI technologies that enable sellers to concentrate on fewer, uniquely human activities. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Betsy Gregory-Hosler   |   Jared Davis
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Research Feb 2024
... Access Research Already a Gartner client? Just stopping by? Effective security auditing improves an organization’s security posture and provides assurance over key security-related processes and controls. This research outlines the best practices that cybersecurity leaders such as chief information sec ...

Analyst(s):   Sema Yuce   |   Pedro Pablo Perea de Duenas
Premium Research Mar 2024
... The SEC cybersecurity disclosure rules are pushing organizations to reevaluate their cybersecurity program governance and risk management. Many executive leaders, including those overseeing legal and security functions, have begun implementing changes, with more actions expected. Overview Analysis Gart ...

Analyst(s):   Lisa Neubauer   |   Christopher Mixter   |   Alissa Lugo
Premium Research Mar 2024
... As enterprises adopt product-based delivery, progress can stall as legacy project-based funding practices cause friction and erode value realization. CIOs must work with their CFO to transform technology investment planning, adopt product-based funding approaches and instill new ways of working. Gart ...

Analyst(s):   Kristin Mettraux   |   Jamie Heyes   |   Raf Gelders
Premium Research Mar 2024
... GenAI offers near-term revenue and significant long-term opportunity to technology and service providers, even though hype currently outweighs sales. General managers must draft and deliver strategies that position them for growth in AI. This resource collection offers the means to do so. Analysis Res ...

Analyst(s):   Whit Andrews   |   Chrissy Healey   |   Bryan Haley
Premium Research Mar 2024
... Onboarding for B2B subscription solutions sets the tone for the customer’s owning journey and should not be viewed as a one-time event. Instead, revenue and retention leaders should design onboarding to be the starting point for continuous customer learning to achieve proficiency and attain value. Ov ...

Analyst(s):   Jennifer MacIntosh   |   Maria Marino   |   John Quaglietta
Premium Research Mar 2024
... P&C insurance CIOs face great challenges in prioritizing technology investments to deliver differentiating customer experiences, improve productivity and enable enterprise growth. They must adopt, trial or assess these top technology trends to influence strategies and support successful execution. Ov ...

Analyst(s):   Kimberly Harris-Ferrante   |   Sham Gill   |   James Ingham
Premium Research Mar 2024
... Best practices in digital marketing are strongly affected by industry-specific nuance among wealth and asset management firms based on target customer segment and distribution model. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance Clas ...

Analyst(s):   Karan Saxena   |   Ross Cosner   |   Yash Rastogi
Premium Research Mar 2024
... 寻求加速数字化转型的企业机构必须消除数字摩擦,改进技术利用效果。企业应用领导者应与业务部门合作,研究如何借助数字采用平台,方便员工和/或客户能更好地采用技术。 概述 战略规划假设 市场定义 市场描述 市场方向 市场分析 代表性供应商 供应商简介 市场建议 作者推荐阅读 证据 Note 1 Gartner's Initial Market Coverage 附录 注1:代表性供应商选择 Gartner Research ...

Analyst(s):   Melissa Hilbert   |   Maria Marino   |   Stephen Emmott
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