Published: 26 March 2024
寻求加速数字化转型的企业机构必须消除数字摩擦，改进技术利用效果。企业应用领导者应与业务部门合作，研究如何借助数字采用平台，方便员工和/或客户能更好地采用技术。
这个市场上存在很多供应商，但其中大多数年收入不足500万美元。全球性企业所部署的应用和需遵守的全企业要求较多，面临的地理和监管要求较为复杂，唯有大型供应商能更好地为其提供服务。
数字采用平台（DAP）可提高数字灵活性、改善数字员工体验（DEX）、扩展现有应用组合，从而加速数字化转型，提高现有资产的投资回报率。因此，DAP提高了应用“粘性”和客户忠诚度。
部署DAP需要在现有技术支出的基础上追加投入，而IT领导者往往很难阐释DAP解决方案的价值。
希望展示初始投资回报率的买家，通常从三个或三个以下工作场所应用开始入手。这种缺乏整体性的方法会导致治理不善以及采购多个DAP解决方案，妨碍DAP为企业创造战略性价值。
负责改进办公场所技术交付和采用的企业应用领导者，应：
进行供应商评估，考察其能否增强整个企业机构的技术能力，以及能否支持特定应用及功能，以推动数字化转型并提升员工的数字灵活性。
通过获取、记录和跟踪KPI和业务指标，确定DAP所带来的改进情况，确保能向高管阐释DAP的价值，并衡量企业数字化转型工作的成功程度。
优先考察影响较大或影响营收的应用和职能领域，创建DAP部署路线图。具体可能包括企业资源规划或客户关系管理系统——员工在采用前者时遭遇障碍，或者客户在浏览贵公司网站的某个重要部分时遇到困难。
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