... Access Research Already a Gartner client? The CPaaS market grew 8.8% in 2023 to $12.2 billion. Faced with economic pressures and longer buying cycles, enterprises and vendors are focusing on cost. The moderate growth shows an inflection as enterprises are extending CPaaS use cases to enhance operation ...
Analyst(s): Harshita Chibber | Arunasree Cheparthi | Lisa Unden-Farboud
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Effective reputation management is an organizationwide effort. Yet many organizations see employees making decisions that harm reputation, even unintentionally. Communications leaders must drive business performance goals with reputation-building behaviors across the organization. Overview Conclusion R ...
... Customers want to build composite applications with low-code tools and APIs, but providers limit how they can consume and buy their products. Product managers must improve their technical and commercial flexibility to increase customer adoption and accelerate growth. Overview Introduction Analysis Gartn ...
Analyst(s): Nicholas Carter | Yefim Natis | Kelli Smith | John Santoro
... Third-party services are frequently required to support master data management programs, yet identifying appropriate service providers can be problematic. Data and analytics leaders should use this Market Guide to identify characteristics of service providers best-suited to their situational needs. O ...
... Access Research Already a Gartner client? Software engineering leadership roles and responsibilities are affected by organizational constraints, industry shifts, technology advancement and societal change. Software engineering leaders should use these risk and disruption predictions to lead in their r ...
Analyst(s): Dave Micko | Manjunath Bhat | Jim Scheibmeir | Adrian Leow
... Enterprises are embracing GenAI to transform business models and foster new opportunities. This research offers executive leaders valuable insights on designing a strategy to reshape business models using GenAI, along with three starting tactics to ensure the successful execution of the strategy. Ove ...
Analyst(s): Darren Topham | Tsuneo Fujiwara | Christian Stephan | Daniel Sun
... The product-led go-to-market motion is increasing traction in the database market as a way to scale the penetration in enterprise user bases. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Reading Gartner Research ...
Analyst(s): Vivek Tomar | Radu Miclaus | David Yockelson | Robin Schumacher
... The product-led go-to-market motion is increasing traction in the RPA market as a way to scale the penetration in enterprise user bases. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Reading Gartner Research ...
Analyst(s): Radu Miclaus | Arthur Villa | Vivek Tomar | David Yockelson
... The product-led go-to-market motion is increasing traction in the data integration market as a way to scale the penetration in enterprise user bases. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Reading Gartner Research ...
Analyst(s): David Yockelson | Vivek Tomar | Sharat Menon | Radu Miclaus