Published: 04 January 2024
Enterprises are embracing GenAI to transform business models and foster new opportunities. This research offers executive leaders valuable insights on designing a strategy to reshape business models using GenAI, along with three starting tactics to ensure the successful execution of the strategy.
The 2024 Gartner Board of Directors survey findings indicate that 9% of the respondents have already leveraged generative AI (GenAI) to transform their business models and create new business opportunities. With the increasing popularity of GenAI, more enterprises are expected to use it to innovate their business models.
Executive leaders aiming to leverage GenAI to achieve business model and value innovation must:
Create a strategy to reshape business models by defining a clear business objective, aligning GenAI applications with the objective, and implementing and scaling the applications to achieve business outcomes.
Execute the strategy to reshape business models by
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Analysts:
Daniel Sun, Christian Stephan, Darren Topham, Tsuneo Fujiwara
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