Published: 02 January 2024
Customers want to build composite applications with low-code tools and APIs, but providers limit how they can consume and buy their products. Product managers must improve their technical and commercial flexibility to increase customer adoption and accelerate growth.
No product is perfectly flexible, but many technology providers limit their customers’ ability to customize their products or build composite applications, typically due to a desire to create “stickiness” or to an inflexible product architecture.
When providers support technical flexibility for customers,monolithic packaging and user-based pricing inhibit customers from customizing products or building composite applications by making them pay for capabilities they do not use.
Product managers evolving their products to accelerate growth should:
Deliver multiple degrees of technical flexibility to their customers, without losing the product’s unique intellectual property, by investing in API access and application marketplaces to
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Analysts:
John Santoro, Yefim Natis, Nicholas Carter, Kelli Smith
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