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... strategy Delivering a world-class customer experience at every point of contact Realizing the full potential of CRM investments Modernizing legacy systems and technologies Distilling customer data into actionable strategies Evolving contact centers into customer engagement hubs Driving salesforce effectiveness ...
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Premium Research Apr 2025
... impact operations, reputations and compliance. Heads of enterprise risk management can enhance traditional model risk frameworks to address unique AI risks and use cases as well as apply a risk-based approach to the AI model risk management life cycle. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   David Martens
Research Jul 2025
... Access Research Already a Gartner client? Well-defined software asset management and FinOps services can materially reduce costs and control risks. Heads of sourcing, procurement and vendor management should envision, scope, validate, select and initiate services that deliver cost-optimization outcomes ...

Analyst(s):   Yoann Bianic   |   Stephen White
Research Apr 2025
... benchmark key staffing metrics against peers’ to identify opportunities for efficient workforce management. The metrics include role allocations across tiers and channels, as well as spans of control across management layers. Overview Data Insights Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   J.J. Moncus
Research May 2025
... Research Already a Gartner client? CIOs and other digital leaders are under pressure to enhance their data management for AI. This reference guide provides guidance on four key components of data management, specifically focusing on the enhancements needed to support AI initiatives at scale. Overview Why This ...

Analyst(s):   Ehtisham Zaidi   |   Rita Sallam   |   Svetlana Sicular   |   Aviral Vyas   |   Roxane Edjlali   |   Pat Cary   |   Maheen Ahmad   |   Birgi Tamersoy
Premium Research May 2025
... Talent management leaders want to enable talent mobility and find successors for key roles, but that talent is often hard to find deep in the organization. With this tool, talent management leaders can easily gather and share talent information for employees, successors and potential HIPOs. When to Use ...

Analyst(s):   Kelly Armstrong
Podcast August 27 2026
... Podcasts Spotify Episode 56 Time You Got a Digital Asset Management Librarian for Content- With Rene Cizio June 12, 2024 In this episode of #Hashtags, Gartner analyst Rene Cizio discusses how content marketing is evolving into asset management and setting the stage for more efficient modular content ...
Premium Research Sep 2025
... Workflow and Orchestration Lead Scoring and Qualification Multichannel Marketing Management Measurement and Reporting Integrations Account Profile Management Segmentation Account Prioritization Email Marketing Lead Management Customer Journey Orchestration Account-Based Marketing Inclusion and Exclusion ...

Analyst(s):   Jeff Cohen   |   Sarah Brennan   |   Upasna Chandna   |   Alan Lopez   |   Nicholas Mortensen
... trade association material and government statistics. Multiple data points ensure that the statistics we report are objective and accurate, and that quality checks are in place. From time to time, we examine markets from different perspectives to enhance our understanding of them and identify shifts that ...
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