... Digital IQ Index December 5, 2018 Luxury Hotels US 2018 The swift advances of Airbnb and Google into the U.S. hotel space have serious implications for luxury hotel brands. Digital disruptor Airbnb revolutionized the hotel industry and continues to evolve rapidly with its premium Airbnb Plus offering ...
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... brand positioning and rethinking multichannel digital marketing execution as luxury retail market growth in North America slows is an important task for CMOs. Use this research to learn about digital trends that inform the luxury retail industry’s future and the resulting implications. Introduction Analysis ...
... As luxury retail brands navigate uncertainty, CMOs and their teams must protect their digital commerce and advertising investments to drive growth. Use this research to learn what digital trends are affecting the luxury retail industry and how these trends impact future strategy. Introduction Analysis ...
... Insight Report December 3, 2018 Fashion Global: Targeting the Chinese Luxury Consumer Chinese consumers are a growing force in the luxury market, and brands need to ensure they tailor global strategies to properly cater to this valuable demographic. However, brands currently aren’t doing enough to localize ...
... Digital IQ Index June 19, 2019 Luxury China 2019 Despite China’s economic slowdown, its luxury market rose by 20% last year, as brands have been adapting their digital strategies to a new Chinese luxury consumer. Traditional luxury brands have embraced Gen Z trends like streetwear and sneakers, leveraging ...
... Insight Report August 27, 2019 China: The Traveling Chinese Consumer As China’s luxury price premium remains significant, more than two-thirds of Chinese consumers’ luxury purchases are actually made outside mainland China. Chinese consumers are spending on fashion, watches, jewelry and premium beauty ...
... Digital IQ Index October 26, 2020 Luxury, China, 2020 Gartner Digital IQ Index: Luxury, China, 2020 benchmarks the digital performance of 70 luxury brands. Chief marketing officers and digital marketing leaders should use this research to benchmark against peers, and to identify industry leaders and ...
... Leading luxury retail brands rely on digital marketing as a core component of their broader strategies, but the competitive landscape and best practices constantly change. CMOs can use this research to identify top performers and digital marketing best practices in their industry. Index Performance ...
Analyst(s): Aarush Rastogi | Kassi Socha | Ipsa Jaiswal
... Best-in-class luxury retail brands rely on digital marketing as a core component of their broader strategies, but the competitive landscape and best practices constantly change. CMOs can use this research to identify top performers and digital marketing best practices in their industry. Index Performance ...