Gartner for Marketers Research

Gartner L2 Digital IQ Index December 5, 2018

Luxury Hotels US 2018

The swift advances of Airbnb and Google into the U.S. hotel space have serious implications for luxury hotel brands. Digital disruptor Airbnb revolutionized the hotel industry and continues to evolve rapidly with its premium Airbnb Plus offering and game-changing experiences. Additionally, with the ongoing development of Google Hotel Ads and other tools, hotels should fear Google the way retailers fear Amazon. Meanwhile, hotel giants Marriott and Hilton continue to grow, as they bulk up to battle OTA and metasearch players, and fight over points-obsessed loyal guests. Smaller hotel brands are evolving the definition of luxury travel by challenging these giants through digital investments in wellness and experiences.

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    Rankings

    75 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Four Seasons Hotels & Resorts

    Genius

    2

    Hilton Hotels & Resorts

    Gifted

    3

    The Ritz-Carlton

    Gifted

    4

    Fairmont Hotels & Resorts

    Gifted

    5

    InterContinental Hotels & Resorts

    Gifted

    6

    W Hotels

    Gifted

    7

    Sofitel

    Gifted

    7

    Westin Hotels & Resorts

    Gifted

    9

    Aman

    Gifted

    10

    Kimpton Hotels & Restaurants

    Gifted

    11

    The Peninsula Hotels

    Gifted

    12

    Sheraton Hotels & Resorts

    Gifted

    13

    Mandarin Oriental

    Gifted

    14

    Omni Hotels & Resorts

    Gifted

    14

    St. Regis Hotels & Resorts

    Gifted

    16

    Conrad Hotels & Resorts

    Gifted

    17

    Marriott Hotels & Resorts

    Gifted

    18

    Shangri-La Hotels and Resorts

    Gifted

    19

    Waldorf-Astoria Hotels & Resorts

    Gifted

    20

    Dorchester Collection

    Gifted

    20

    Le Meridien

    Gifted

    20

    Radisson Blu

    Gifted

    23

    Kempinski

    Gifted

    24

    JW Marriott

    Average

    25

    Belmond

    Average

    25

    Loews Hotels & Resorts

    Average

    27

    Jumeirah

    Average

    27

    Trump Hotels

    Average

    29

    Curio Collection

    Average

    29

    Gaylord

    Average

    Digital IQ Score By Dimension

    Clear

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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