The swift advances of Airbnb and Google into the U.S. hotel space have serious implications for luxury hotel brands. Digital disruptor Airbnb revolutionized the hotel industry and continues to evolve rapidly with its premium Airbnb Plus offering and game-changing experiences. Additionally, with the ongoing development of Google Hotel Ads and other tools, hotels should fear Google the way retailers fear Amazon. Meanwhile, hotel giants Marriott and Hilton continue to grow, as they bulk up to battle OTA and metasearch players, and fight over points-obsessed loyal guests. Smaller hotel brands are evolving the definition of luxury travel by challenging these giants through digital investments in wellness and experiences.
Digital IQ Index December 5, 2018
Luxury Hotels US 2018
Rankings
75 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Four Seasons Hotels & Resorts
Genius
2
Hilton Hotels & Resorts
Gifted
3
The Ritz-Carlton
Gifted
4
Fairmont Hotels & Resorts
Gifted
5
InterContinental Hotels & Resorts
Gifted
6
W Hotels
Gifted
7
Sofitel
Gifted
7
Westin Hotels & Resorts
Gifted
9
Aman
Gifted
10
Kimpton Hotels & Restaurants
Gifted
11
The Peninsula Hotels
Gifted
12
Sheraton Hotels & Resorts
Gifted
13
Mandarin Oriental
Gifted
14
Omni Hotels & Resorts
Gifted
14
St. Regis Hotels & Resorts
Gifted
16
17
18
19
20
20
20
23
24
25
25
27
27
29
29
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