... AI and generative AI technologies create new challenges and risks for negotiating IT contracts. Sourcing, procurement and vendor management leaders can use the research in this collection to take a commanding lead to properly protect their organization from these risks. Analysis Research Highlights ...
Analyst(s): Melanie Alexander
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... about target account selection, segmentation and tiering can make or break an account-based marketing program. Demand generation leaders responsible for ABM should select, refine or scale audiences by balancing the program scope, personalization depth and available staff resources. Overview Introduction ...
... Communications is responsible for a wide range of activities, often operating with limited staffing resources. Communications leaders in charge of staffing can use this research to see how similar organizations are allocating FTEs across different activities to improve efficiency. Overview Survey Objective ...
... Tech CEOs must act now to take advantage of pent-up demand for M&A. Buyers and sellers must accelerate innovation and growth by securing the best deals and realizing value-driven synergies. This presentation outlines recent M&A trends and advises how to take advantage of current conditions. Gartner Research ...
... associated with the fastest growing segments of this market include Microsoft, Palo Alto Networks and Tenable. Investment Implications What to Watch For Gartner Research ...
... and actions to leadership. In this session, learn a practical framework to measure, communicate and action brand health insights, and best practices for selecting a tracking provider. Session Description Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Increased stakeholder demands and regulatory churn make risk environments more volatile, heightening the need for a risk monitoring program. This tool helps chief compliance and ethics officers (CCEOs) to better prioritize and monitor risk, addressing urgent challenges ...
... challenging due to company structures and the need to align with business units. Demand generation leaders can use this research to determine the best model for their business and plan COEs to drive significant revenue. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Transportation CIOs should use these survey results to assess trends and gain internal support for the alignment of IT with operational technologies. Transportation CIOs tend to adopt more-integrated OT management; however, they need to focus on commercial outcomes and specific security risks. Overview ...