Published: 13 February 2024
Communications is responsible for a wide range of activities, often operating with limited staffing resources. Communications leaders in charge of staffing can use this research to see how similar organizations are allocating FTEs across different activities to improve efficiency.
More Communications leaders are reporting to the CEO (39%), which is a positive sign of the function’s growing influence throughout the organization.
Trends in Communications structure have been holding steady since 2022, with more than half (53%) of functions fully centralized and 62% of all full-time equivalents (FTEs) reporting into corporate Communications.
Organizations with greater than $3 billion in revenue tend to have proportionally fewer Communications FTEs than those at organizations with revenue up to $3 billion (one per 1,000 organizational employees vs. four per 1,000 organizational employees, respectively). This indicates that, as the overall organization grows, Communications teams
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