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Premium Research May 2024
... to each other. This research will help CDAOs work in tandem with CTOs and establish a data-driven culture that leverages data and analytics program for enterprise success. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Melissa Davis   |   Samantha Searle
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Premium Research Jan 2024
... product leaders to view functional groups with decision-making authority in the purchase process of sales technology solutions. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Michele Buckley   |   Anukriti Agarwal
Premium Research Jul 2024
... and decrease customer satisfaction. CMOs can use this research to define the strategy, assess resource needs and document the defined scope of work for their website optimization project. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kassi Socha   |   Nicole Greene
Premium Research Jun 2024
... Executive leaders responsible for sustainability face the challenges of demonstrating its strategic value and securing board investment. This research provides insights and tactics to improve board confidence in compliance systems, demonstrate sustainability returns and increase strategic focus. Overview ...

Analyst(s):   Kristin Moyer   |   Tina Nunno
Premium Research Jan 2025
... Digital purchase options are essential for online buyers, but digital commerce channels risk sidelining sellers and sacrificing downstream opportunities. CSOs can learn from SixthSpark’s* fusion team, which created innovative routing logic and a new digital sales role to offset these issues. Case Overview ...

Analyst(s):   Kelly Fischbein   |   Dan Gottlieb
Research Jul 2024
... Common cybersecurity frameworks and best practices overlook an important capability: cyber deterrence. This research explores practical approaches for cybersecurity leaders to develop a cyber deterrence program and stop attacks before they even begin. Overview Strategic Planning Assumption Introduction ...

Analyst(s):   William Candrick   |   Leigh McMullen
Premium Research Jul 2024
... officer at Merck KGAA, Darmstadt, Germany describes his team’s generative AI journey, and Gartner analyst Pieter den Hamer shares his best practices for starting and executing an AI strategy. Overview About the Guest Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sarah James   |   Afraz Jaffri
Research Jul 2024
... value, which causes challenges in employee engagement, stakeholder buy-in and expected business outcomes. This research offers effective strategies for CIOs to communicate the business value of technology innovation to an internal audience. Overview Introduction Analysis Gartner Research ...

Analyst(s):   Peter Skyttegaard   |   Gunjita Mundeja
Premium Research Jul 2024
... These leaders should treat change management as a journey, rather than a fixed point in time, by building employee confidence, capacity and capability for the change. Overview Introduction Analysis Contributors Gartner Research ...

Analyst(s):   Ken Chadwick   |   Lorraine Gavin
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