... software tools and solutions. During a global health crisis, selling it can feel trivial. Remember: Buyers need to think first about the safety and security of their teams, connect with their loved ones and create a sense of normalcy during these uncertain times. Make your teams or your services available ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... offerings to include new security controls is expected to help maintain momentum and slow down commoditization of these mature markets.
By 2018, more than half of organizations will use security services firms that specialize in data protection, security risk management and security infrastructure management ...
... digital marketing growth by leaning into the curve and following these best practices. Keep in mind that Gartner Digital Markets’ is here to continuously provide insights to guide your marketing strategy, instill confidence in your buyers, and deliver the best experience in light of the current circumstances ...
... leaders in March – May 2025 revealed that 69% of organizations suspect or have evidence that employees are using prohibited public GenAI. The rapid adoption of unsanctioned AI tools can lead to both visible and invisible impacts such as IP loss, data exposure and increased security risks. Gartner predicts ...
... convert your leads more effectively with Gartner Digital Markets. The Software Marketer’s Guide to Paid Media Explore ways to generate more high-quality leads with less budget. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help ...
... the jobs AI helps create.” As organizations rapidly adopt AI and redesign work around it, they are already reshaping roles and structures. A December 2025 Gartner survey of 110 HR leaders revealed 40% of organizations have eliminated outdated roles to better align with evolving business needs and nearly ...
... differentiate in an increasingly competitive market and grow unhindered.” Through 2027, 50% of CISOs will formally adopt human-centric design practices into their cybersecurity programs to minimize operational friction and maximize control adoption: “Start by identifying security initiatives for potential proof of ...
... online reviews, especially if you’re trying to enter or expand your reach in a new market. You can create a positive impression with global prospects by sharing online reviews in languages other than English. Your Complete Guide to Review Collection Ensure you have a review collection strategy in place to ...
... way people conduct online transactions, making them much more secure. Improved privacy and security. Increased privacy and security are the chief features of Web 3.0. With decentralization comes increased security, as there is no central point of attack. In addition, Web 3.0 makes it easier for each internet ...