... Rampant dysfunction among sales, product and marketing prevents CMOs from delivering a go-to-market strategy that fulfills CEO expectations. Use this research to address three key collaboration gaps and apply proven practices to drive growth and maximize customer value. Overview Analysis Gartner Recommended ...
Analyst(s): Jeff Cohen | Sharon Cantor Ceurvorst
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... scrambling to keep up with the rising demand for demos. Videos provide a perfect sandbox to effectively take such buyers through a product in action and reserve more time for qualified leads that may need a deeper dive during demos. In Gartner Digital Markets’ 2024 Global Software Buyer Trends Survey, ...
... potential of reengineered decision making and guides you to: Identify what decisions to reengineer, and why Prioritize decisions, analytics and data Fit artificial intelligence into decision making Rethink your D&A architecture Build skills, habits and teams geared for effective decision making Complete the ...
... fail to deliver their intended impact because their work is either too disconnected from operational reality or too focused on operational support. We guide COE leaders to avoid three traps — the Ivory Tower, the Tactical Firefighter and the Dumping Ground. Insights at a Glance Impact Actions How to Execute ...
... experiencing increasing demand to support generative AI initiatives, which require new competencies. Given how urgent and important the technology is for all organizations, chief enterprise architects must develop their architecture competencies now. Overview Strategic Planning Assumption Introduction ...
Analyst(s): Philip Allega | Andrei Razvan Sachelarescu
... Access Research Already a Gartner client? Recent technological advancements in artificial intelligence have made it critical for organizations to deliver reference architectures that make their business composable and drive adaptability. This research provides heads of EA with three detailed steps to ...
... Access Research Already a Gartner client? Just stopping by? General counsel are being asked to approve the use of Copilot for Microsoft 365, powered by generative AI technology. The technology is promising, but oversharing, misinformation and data loss are big risks. To mitigate these, GC must work with ...
Analyst(s): Ron Friedmann | Weston Wicks | Max Goss
... announcing changes in trade, regulatory and immigration-related policy, which have far-reaching impacts on R&D operations. This research details actions for R&D leaders to boost their organizational response and turn policy volatility into competitive advantage. Overview Introduction Impacts and Recommendations ...
... architecture for its Mac products is resetting expectations for processors in the PC market. This represents the first major challenge to the x86-based processors from Intel and AMD and opens opportunities for Arm-based Windows PCs. Overview Strategic Planning Assumption Introduction Market Trend Gartner ...