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Premium Research Aug 2025
... Program and portfolio management leaders need quick wins to boost credibility, but not all PMO initiatives can deliver these wins. Our insights guide you in spotting, prioritizing and executing wins that swiftly deliver business value. Action Name Gartner Research ...

Analyst(s):   Lars Mieritz   |   Jennifer Jackson   |   Woojin Choi   |   Deeksha Agnihotri
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Premium Research Jan 2024
... The pace of innovation and merger and acquisition activity over the past five years has contributed to brand complexity and outdated brand perception. With ongoing scrutiny of marketing investment, tech CMOs must decide to consolidate brands or create new brands that support revenue growth. Overview I ...

Analyst(s):   Jen Singleton   |   Christy Ferguson
Premium Research Jul 2024
... Dealership general managers, IT directors and sometimes even dealership owners are the key personas who make decisions about dealer management software. Product leaders must craft messages based on the needs of these decision makers and influencers. Overview Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Mike Ramsey
Premium Research Aug 2024
... Despite M&A risks, investors anticipate more deals. Lack of due diligence in assessing GTM synergies undermines success, yielding less portfolio value. Tech operating partners can help by vetting deals for future revenue growth. This tool allows OPs to calculate risk and gauge GTM differentiation. Wh ...

Analyst(s):   Alastair Woolcock
Premium Research Mar 2024
... Simple firmographic segmentation of oil and gas companies limits sales and marketing effectiveness, thus wasting resources on prospects who are a poor fit. Product leaders should develop narrow segmentation that targets only those prospects that are the true best fit for their solution. Overview Intro ...

Analyst(s):   Rich McAvey
Premium Research Feb 2024
... CSOs are uniquely positioned to drive a sales-led growth GTM strategy, yet many struggle to do so while balancing a unified commercial approach and leading tactical seller execution and performance. Use this research to champion key SLG model strategy decisions that support future growth. Overview Int ...

Analyst(s):   Tom Cosgrove   |   Robert Lesser
Premium Research Mar 2025
... Recent U.S. federal policy changes aimed at boosting U.S. leadership in digital assets and in AI by reducing regulation and inhibitors to innovation are likely to trigger increased spending in cloud-based services. Product leaders should act quickly to benefit from this period of accelerated investm ...

Analyst(s):   Sid Nag
Premium Research Jul 2024
... As more decisions become automated or augmented, a proportion of analytics will fade into the background, reducing the emphasis on visual analytics and threatening the focus of ABI platforms. Product managers need to prepare for this inevitability by embracing AI to connect decisions to actions. Over ...

Analyst(s):   Radu Miclaus   |   Kevin Quinn   |   David Pidsley   |   Jim Hare
Research Nov 2012
... Access Insights Already a Gartner client? Underlying themes framing our 2013 predictions focus on the changing application services models driven by business outcomes such as IT enablement for the business innovation, the business buyer as influencer, business need for speed, agility, flexibility and, ...

Analyst(s):   Susan Tan   |   Frances Karamouzis   |   Sandra Notardonato   |   Patrick Sullivan   |   Gilbert van der Heiden   |   Ian Marriott   |   Allie Young
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