Published: 01 July 2024
As more decisions become automated or augmented, a proportion of analytics will fade into the background, reducing the emphasis on visual analytics and threatening the focus of ABI platforms. Product managers need to prepare for this inevitability by embracing AI to connect decisions to actions.
The market revenue growth of analytics and business intelligence (ABI) platforms has slowed in recent years compared to the growth of data science and AI (DSAI). DSAI offers more opportunities for advanced analytics, including prescriptive recommendations (see ).
“Data-driven” dogma is evolving into a “decision-centric” vision, where leaders focus on the business decisions and actions taken with analytics, beyond collecting, storing and visualizing data to support humans gaining insights.
Analytics embedded in a business application that provide next best action recommendations are extending the reach of prescriptive analytics to business users. They make the underlying data and analytics invisible
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Analysts:
Kevin Quinn, Jim Hare, Radu Miclaus, David Pidsley
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