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... Related Gartner resources Your Ultimate Guide to Digital Marketing Strategy Develop an Effective Marketing Strategic Plan You Can Use More Client Success Stories Mission-critical priority Undergo a massive digital transformation to meet the growing demands of the customer base and enhance marketing’s ...
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Research August 27 2024
... Top Business Partner Metrics Communications Can Impact Guide your business partners on the metrics communications can impact. Many Communications teams are seen as mere order takers rather than strategic partners. The most advanced Communications teams serve their business not just by following instructions ...
... problem-solve Consult the GRB to quickly survey your peers on critical questions, and empower your team to execute with best-practice case studies, Ignition Guides, tools and templates. Learn from a unique, global ecosystem of experts Access to our network of industry analysts, venture capitalists and thought ...
Video July 22 2025
... 2025 Gartner Marketing & Communications Awards CCO of the Year The CCO of the Year is Kateryna Mohylnytska of Kyiv Digital. Kateryna’s work with Kyiv Digital tackled urban innovation and reputational risk management during wartime. She crafted the platform's vision through digital storytelling, strategic ...
Premium Research Jul 2025
... uncertainty, but smaller software providers are more agile. The tech CEOs that win against larger competitors in the $552-billion generative AI solutions market will be those that invest in AI software customization services. Overview Strategic Planning Assumption Analysis Background and Context Gartner Recommended ...

Analyst(s):   Ron Burns   |   Patrick Stakenas
Premium Research Aug 2025
... four percent of surveyed CIOs anticipated that the focus of digital technology investments will change in the next 12 to 24 months due to shifting market dynamics. CIOs can learn what their industry, region and enterprise size peers will be targeting as a valuable input to their own objectives for 2026 ...

Analyst(s):   Melissa Rossi Wood   |   Daniel Sanchez Reina
Research Aug 2025
... Outsourcing, has announced its intent to acquire WNS, also a Leader. This update helps chief financial officers assess the impact of this transaction on the market and on Capgemini’s finance processes and technology offerings. Key Background Considerations for Technology and Service Selection Gartner Recommended ...

Analyst(s):   Jan Ambergen
Premium Research Jun 2025
... workers to fill the gaps. Technology and service providers can use this research to team with educational institutions to boost manufacturing’s labor market and create lasting ties. Overview Introduction Analysis Gartner Recommended Reading Note 1: 2023 Gartner Smart Manufacturing Strategy and Implementation ...

Analyst(s):   Scot Kim
Research Jun 2025
... to identify the most qualified service providers. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Note 1: Market Forces Note 2: Gartner BuySmart™ Gartner Research ...

Analyst(s):   Katja Ruud   |   Karen Brown   |   Lisa Pierce
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