A leading financial service provider decided to undergo massive digital transformation within marketing to drive business performance, enhancing the role of marketing at the company. By leveraging Gartner research and expert advisors, the client was able to secure buy-in and budget approval from the board to implement strategy and enable the rollout of the new website in just 8 months.
- Gartner client? Log in for personalized search results.
Mission-critical priority
The VP of Marketing needed to establish the strategy and plan to execute digital transformation, including transforming her website from static to an experience platform to meet the growing demands of the customer base.
How Gartner helped
Using the Marketing Maturity Assessment tool, our client was able to identify critical areas of improvement for the marketing team. Additionally, Gartner provided ongoing support through vendor analysis, staffing and org decisions, and design and optimization of a new website experience.
Business impact
With support from Gartner for Marketers, the client successfully:
Finalized the strategy for digital transformation
Secured buy-in and budget approval from board members to move forward with the digital transformation
Launched a new website in a condensed time frame (8 months)
Increased revenue by 3-5% due to site overhaul
Industry:
Corporate Banking
Revenue:
$175 million
Employees:
400
Related Gartner Resources
Achieve your mission-critical priorities with Gartner for Marketers
Related success stories
Insights you can use
Gartner is an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.