Establish Marketing as a Driver of Business Growth

A leading financial service provider decided to undergo massive digital transformation within marketing to drive business performance, enhancing the role of marketing at the company. By leveraging Gartner research and expert advisors, the client was able to secure buy-in and budget approval from the board to implement strategy and enable the rollout of the new website in just 8 months.

Mission-critical priority

The VP of Marketing needed to establish the strategy and plan to execute digital transformation, including transforming her website from static to an experience platform to meet the growing demands of the customer base. 

How Gartner helped

Using the Marketing Maturity Assessment tool, our client was able to identify critical areas of improvement for the marketing team. Additionally, Gartner provided ongoing support through vendor analysis, staffing and org decisions, and design and optimization of a new website experience. 

Mission accomplished

With support from Gartner for Marketers, the client successfully:

  • Finalized the strategy for digital transformation

  • Secured buy-in and budget approval from board members to move forward with the digital transformation 

  • Launched a new website in a condensed time frame (8 months)

  • Increased revenue by 3-5% due to site overhaul

Industry:
Corporate Banking

Revenue:
$175 million

Employees:
400

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