Establish Marketing as a Driver of Business Growth

A leading financial service provider decided to undergo massive digital transformation within marketing to drive business performance, enhancing the role of marketing at the company. By leveraging Gartner research and expert advisors, the client was able to secure buy-in and budget approval from the board to implement strategy and enable the rollout of the new website in just 8 months.

Mission-critical priority

The VP of Marketing needed to establish the strategy and plan to execute digital transformation, including transforming her website from static to an experience platform to meet the growing demands of the customer base. 

How Gartner helped

Using the Marketing Maturity Assessment tool, our client was able to identify critical areas of improvement for the marketing team. Additionally, Gartner provided ongoing support through vendor analysis, staffing and org decisions, and design and optimization of a new website experience. 

Business impact

With support from Gartner for Marketers, the client successfully:

  • Finalized the strategy for digital transformation

  • Secured buy-in and budget approval from board members to move forward with the digital transformation 

  • Launched a new website in a condensed time frame (8 months)

  • Increased revenue by 3-5% due to site overhaul

Corporate Banking

$175 million


Achieve your mission-critical priorities with Gartner for Marketers

Related success stories

Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.