... According to Gartner’s enterprise IT spending forecast, by 2027, IT services will be among the largest projected growth market segments. To capture a share of this growing market, product leaders need to focus on 10 U.S. federal government opportunities, which have a combined value of $134 billion. ...
Analyst(s): George Sellner | Daniel Snyder
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... Without a coordinated market and customer research approach with product management, product marketing leaders risk duplicating efforts for discovering and validating valuable customer problems. A shared mindset leads to improved product-market fit and better-aligned product and GTM strategies. Overview ...
... The head-mounted display (HMD) market is currently at an inflection point. Without improvements to user interface and attention awareness features, the market will remain stalled. Product leaders must prioritize accessibility and user safety features to achieve mainstream adoption. Overview Strategic ...
Analyst(s): Ben Lee | Evan Brown | Tuong Nguyen | Jon Erensen | Kanishka Chauhan
... different business models to address developing markets for emerging technologies. The steps described here provide clear guidance to build the right emerging technology supplier and adopter business models, since both are needed for successful market adoption. Overview Analysis Gartner Recommended Reading ...
... GenAI’s impact on the conversational AI market requires rapid innovation and the ability to solve new challenges. This webinar will provide product leaders with advice on navigating current market challenges, highlight differentiation, and revenue opportunities and the business value they generate. ...
... leaders to hope for noticeable cost savings. However, cutting costs quickly with GenAI has been challenging. Research from Gartner indicates that in 2025, CIOs are more focused than ever on saving money, especially after two years of uncertain spending on GenAI. Join this complimentary Gartner IT webinar ...
... Competing in the highly competitive tech market, Airkit is an application development platform start-up that needed support to elevate brand awareness and demand generation. Leveraging Gartner Flex Reprints, the client was able to quickly generate a pipeline of more than $1million and continue to strengthen ...
... Execute Completeness of Vision Quadrant Descriptions Leaders Challengers Visionaries Niche Players Context Market Overview What Types of Workload Are Being Placed on Cloud IaaS? What Key Market Aspects Should Buyers Be Aware Of? Gartner Recommended Reading Ability to Execute Completeness of Vision Gartner ...