... Analyst: Jeff Chamberlain Through 2025, over 70% of SaaS startups will be unable to quantify the value of their solution in the problem-solution fit phase. Many tech CEOs of SaaS startups focus on new technology or product features without clearly identifying a target market and quantifying the economic value ...
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... Market volatility and uncertainty continue as 2025 evolves. This research identifies potential impact scenarios for core marketing domains — budget, brand, channels and talent — and the implications for developing effective marketing strategy options. Overview Introduction Impacts and Recommendations ...
Analyst(s): Julie Reeves | Amy Abatangle | Eric Schmitt | Ewan McIntyre | Chris Ross
... technology and service providers market sizing and targeted strategies to drive growth. Overview Market Opportunity Map Introduction Strategic Options Gartner Recommended Reading Data Sources for Market Opportunity Map Note 1: The Gartner Competitive Index (GCI) Note 2: 2025 Gartner CIO and Technology Executive ...
... report, we analyzed approximately 5,900+ phone interactions from Aug. 30, 2024, to Aug. 30, 2025. The findings of this report represent buyers who contacted Gartner Digital Markets and may not be indicative of the market as a whole. Data points are rounded to the nearest whole number. The buyers we interacted ...
... management and trade finance technology Guide bank CIOs in using technology and data to track bank loan portfolio climate risk and financed emissions, bank IT CO2 footprint Guide bank CIOs in using data and analytics platforms to increase retail and SME client engagement Guide bank CIOs on use of AI and emerging ...
... Today’s Sales Roles Were Not Designed for the AI Era Seller productivity improves when roles evolve alongside technology. August 31, 2026 Why AI alone is not solving the productivity problem Sales organizations continue investing heavily in AI while boards and executive teams expect measurable productiv ...
... Access Insights Already a Gartner client? Effective 1Q27, Gartner will revise the market segmentation used within some of its Forecast and Market Share reports. Read this document for further details on how this will impact publications. Overarching Priorities for Segmentation Changes Gartner Insights ...