Gartner Research

Startup Lift: How Tech CEOs of SaaS Startups Quantify the Value of Their Solution

Use this approach to identify and clarify the value for prospects while pursuing problem-solution fit.

Expert: Jeff Chamberlain

Through 2025, over 70% of SaaS startups will be unable to quantify the value of their solution in the problem-solution fit phase.

Many tech CEOs of SaaS startups focus on new technology or product features without clearly identifying a target market and quantifying the economic value that their solution provides to prospects. 

 The cost of solving a problem must be justified against the business value of solving that problem. Discover the four drivers of solution value to quantify the value of a SaaS solution. 

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