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Research Oct 2026
... Access Insights Already a Gartner client? Employee anxiety is at an all-time high; AI and cost pressures are driving concerns about job security. Managers must play a critical role in mitigating this anxiety and helping employees navigate disruption by stabilizing and challenging teams to embrace role ...

Analyst(s):   Sasha Tuzel
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Premium Research Oct 2026
... As CEOs and boards increasingly scrutinize AI leadership, CHROs face growing pressure to show how HR’s AI investments contribute to enterprise outcomes beyond productivity. These insights help CHROs benchmark their AI strategies against enterprise peers and identify opportunities to strengthen value ...

Analyst(s):   Rachel Juley
Research Feb 2020
... Management Forecast Assumption: By 2025, 90% of large organizations with legacy applications in the cloud will use external service providers for some portion of management and support. Influencing Factor: Strategic Digital Technology Transformation Forecast Assumption: By 2025, 25% of large organizations in ...

Analyst(s):   Sid Nag   |   Colleen Graham   |   Rene Buest   |   David Ackerman
Premium Research Mar 2026
... landscape is changing fast. CEOs are revising geographic strategies due to geopolitical, trade and tech sovereignty issues. CIOs must provide data to guide CEOs through this latest disruption. CIOs can use these insights to advise CEOs to make informed decisions. Insights at a Glance Reassessing the Geographic ...

Analyst(s):   Brook Selassie   |   David Furlonger
Research Feb 2026
... security capability for their organization are on a journey to find what capability to develop/buy and what their long-term roadmap should be. This guide provides the clarity and direction to make strategic capability decisions to mature email security. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Deepak Mishra   |   Nikul Patel
Premium Research Apr 2026
... Mapping customer journeys is one of the key priorities for CMOs in the next six through 12 months, as per the 2026 Gartner CMO Agenda Poll. This Ignition Guide helps CMOs prioritize customer personas and relevant VoC data, build and analyze current-state customer experience journey maps, and design new future-state ...

Analyst(s):   Halle Stern
Premium Research Apr 2026
... relations (AR) and marketing is often hindered by unclear roles, inconsistent engagement and limited visibility into each other’s goals. This Ignition Guide helps AR leaders identify opportunities for collaboration, areas to add value and best practices to apply to build a more structured, predictable and ...

Analyst(s):   Julian Dobbins   |   Melissa Lane
... Discovery’s predictive model more accurately predicts buyers’ intent than alternatives in the market. Danika Schmidt Danika Schmidt is a Product Marketing Manager at Gartner Digital Markets. She leads the go-to-market strategy for Buyer Discovery Intent Data. She leverages 10+ years of tech marketing, sales ...
Premium Research Dec 2024
... Ever-changing market conditions require tech providers to adapt their go-to-market (GTM) strategy and execution. In 2025, product marketing leaders must clarify roles, show impact, address GTM misalignment and build AI-empowered teams to enhance internal operations and maximize revenue potential. Overview ...

Analyst(s):   Rahim Kaba
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